PRI Expands Streaming Coverage of the Hoosier 500

INDIANAPOLIS – Expanding on a successful partnership established across 2025, fans of the PRI Hoosier 500 will enjoy more content on the Performance Racing Industry (PRI) social media accounts for the 2026 race.

This fall, PRI will be the streaming home of the Hoosier 500 – adding programming to the existing agreement which saw final-hour qualifications coverage and the race day broadcast on the company’s Facebook and YouTube channels.

Starting with Opening Day practice on November 30, the flagship daily practice show Today at the 500 will be aired live on the PRI channels, plus every second of Pole Day and Bump Day qualifications will be shown live across PRI socials. More details and the specific broadcast schedule will be released in September in the buildup to this year’s race.

“PRI has been such a great partner of the Hoosier 500, and they are stepping up again this year by expanding our broadcast offerings across Facebook and YouTube,” said Tanner Watkins, president and co-owner of the Hoosier 500. “Broadcasting our popular Today at the 500 show plus additional opportunities for qualifications ensures that every big moment of the month of December will have a home on PRI’s channels.”

Furthermore, practice coverage outside of the primetime Today at the 500 action will be streamed live on the Hoosier 500 YouTube channel, ensuring that the entirety of on-track action at this year’s race will be broadcast live in some shape or form once the track opens for practice.

The Hoosier 500 saw immediate gains in viewership last December, the first year of the race’s partnership with PRI. The cumulative 14,000+ views across Facebook and YouTube for the race broadcast on December 14 surpassed the iRacing Indy 500’s broadcast in May (12,000), while qualifications weekend also eclipsed 14,000 views as well across Pole Day and Bump Day.

The 36,530 views amassed for the full slate of broadcasts at the 2025 PRI Hoosier 500 shattered the event’s previous high water mark for the month. The old record was 9,135 views for the 2020 PRI Hoosier 500, then-named the Open-Wheels 500.

Sim racers interested in learning more about competing in next year’s event can subscribe to our competitor communications list by clicking here. Competition rules and regulations will be released in July.

Those interested in partnership opportunities with the 2026 PRI Hoosier 500 can contact Ryan Schuld at ryan@thehoosier500.com. All funds generated via partnerships for the PRI Hoosier 500 are utilized to cover event expenses and racer payouts.

ABOUT THE PRI HOOSIER 500
The PRI Hoosier 500 was created in 2019 in an effort to personalize Indianapolis’ Memorial Day classic into a virtual “500” for sim racing competitors – complete with authenticity that positions the event firmly as the World’s Greatest Sim Race. The goal of the event is to present racers with the closest experience possible to what drivers in open-wheel racing enjoy each May. The PRI Hoosier 500 is owned and operated by Indiana residents Ryan Schuld and Tanner Watkins, who are dedicated to elevating the event in the sim racing industry.

ABOUT PERFORMANCE RACING INDUSTRY
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.