PARTNERSHIP OPPORTUNITIES

Explore opportunities to partner with the World’s Greatest Sim Race.

Activate Your Brand at the World’s Greatest Sim Race

The PRI Hoosier 500 is the premiere 500-mile sim racing event held on iRacing, with an unmatched attention to detail that provides the most authentic Indianapolis experience available to eSports enthusiasts. Owned and operated by Indiana natives, the event garners attention from competitors and fans worldwide.

Boasting an attractive demographic, multiple sponsorship options, and an incredibly engaging audience, aligning with the PRI Hoosier 500 feels just as good as tasting the milk at the end of 500 miles.

And the best part? All funds raised by the PRI Hoosier 500 are poured back into the event, covering expenses, driver purses and advertising fees. Your support of this event will grow the PRI Hoosier 500 as a pillar in the sim racing community.

  • Contact the PRI Hoosier 500 Learn more about partnership opportunities by contacting Ryan Schuld at ryan@thehoosier500.com.

PRI HOOSIER 500: BY THE NUMBERS

19,400,000

Sim Racing Enthusiasts
in the United States

18-49

83% of Sim Racing Enthusiasts are 18-49

48%

Obtained Post-High
School Degrees

38%

Household Income
Over $100,000

Sim Racing: A Growing Scene

Ignited by the mainstream exposure it received during the Covid-19 pandemic across 2020, sim racing has evolved into a true Esports platform. What was a niche hobby for thousands has become an entertainment option and more accessible than ever – for millions across the United States and worldwide.

Sim racing enthusiasts are young, actionable, and incredibly brand loyal. Advertising with the PRI Hoosier 500 places you squarely within one of the most desirable demographics available in 2025.

Hugo Olsson competes at the Hoosier 500 sim race.
Two drivers race at the Hoosier 500 sim race.

An Audience Ready to Engage

Competitors and fans at the PRI Hoosier 500 enjoy the event from more than 20 countries across the globe, in addition to nearly each state in America. They enjoy discussing the event and the brands associated with it.

  • The PRI Hoosier 500 boasts an 8.2% engagement rate on social media.
  • Sim racers are 57% more likely to spend 5+ hours on social media daily.
  • eSports fans are 38% more likely to purchase via streaming ads.
  • Our fans are 38% more likely to be decision makers at their company.

Align with Strong Brands

Given its standing as one of the elite events in sim racing, the PRI Hoosier 500 has had the pleasure to work with an array of renowned and respected brands. This list includes the Performance Racing Industry, Chevrolet, Honda, State Farm, and more.

Positioning your company alongside the PRI Hoosier 500 ensures your brand will be cared for and properly amplified through the sim racing community.

IndyCar at the Indianapolis Motor Speedway during the Hoosier 500

Partner with the Hoosier 500

Make an impact for your company today through the World’s Greatest Sim Race.

Ryan Schuld

Chief Development Officer
Contact