4D Racewear TO SPONSOR PRI Hoosier 500 Pole Award
INDIANAPOLIS – The PRI Hoosier 500 is proud to announce that 4D Racewear will become the official sponsor of the Pole Award at this year’s race. The 4D Racewear Pole Award will be awarded to the fastest driver at the end of day one qualifications on Saturday, December 6.
“Our team is excited to welcome 4D Racewear to our family of partners for the 2025 race,” said Tanner Watkins, president and co-owner of the PRI Hoosier 500. “The Pole Award at the PRI Hoosier 500 is one of the most impressive honors a driver can earn on-track and aligning the excellence of 4D Racewear with the performance required to be fastest at the World’s Greatest Sim Race makes a lot of sense. We appreciate Jim’s commitment to our event and look forward to activating with him.”
4D Racewear produces top-of-the-line sim racing gloves and footwear, providing shoes and gloves that promote the best feel when working the pedals and wheel in your rig. The company’s products are built to sim racing specifications – not karting or auto racing – which allows the design to provide optimal feel.
“4D Racewear is very pleased to be associated with the PRI Hoosier 500,” said Jim Herrick, owner of 4D Racewear. “Such a high-level event brings out the best open-wheel sim racers in our sport and we’re excited about giving away a pair of our 4D Racewear Sim Racing Gloves to the winner. It’s definitely one of the most anticipated events in Sim Racing and we are looking forward to our first year being a sponsor.”
As Herrick mentions, not only will 4D Racewear sponsor the Pole Award – the apparel brand will award the winner of the 2025 PRI Hoosier 500 a pair of their professional sim racing gloves.
“Jim is someone I’ve raced with on iRacing for a while now, and to have him see our vision and commit to giving the race winner a pair of sim racing gloves is very special,” said Ryan Schuld, chief development officer and co-owner of the PRI Hoosier 500. “This is just the beginning of building the winner’s prize pack.”
ABOUT 4D RACEWEAR
4D Racewear focuses on the most important thing in sim racing: feel. Their line of footwear and sim racing gloves gives racers the ability to truly soak in feedback from their wheel and pedals, allowing for precise driving and adjustments on-track. For more information on 4D Racewear and their full line of products, visit their website at 4DRacewear.com.
ABOUT THE PRI HOOSIER 500
The PRI Hoosier 500 was created in 2019 in an effort to personalize Indianapolis’ Memorial Day classic into a virtual “500” for sim racing competitors – complete with authenticity that positions the event firmly as the World’s Greatest Sim Race. The goal of the event is to present racers with the closest experience possible to what drivers in open-wheel racing enjoy each May. The PRI Hoosier 500 is owned and operated by Indiana residents Ryan Schuld and Tanner Watkins, who are dedicated to elevating the event in the sim racing industry.
ABOUT PERFORMANCE RACING INDUSTRY
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.