Visitor Watch Co. Becomes Official Timekeeper of 2025 PRI Hoosier 500

Visitor Watch Co. becomes Official Timekeeper of the PRI Hoosier 500.

INDIANAPOLIS – The PRI Hoosier 500 is proud to announce that Indiana-owned Visitor Watch Co. has been signed as Official Timekeeper of the 2025 race. Additionally, Visitor Watch Co. will beomce title sponsor of the 2025 Pit Stop Competition.
 
“There’s no secret every major racing event has an official timing partner,” said Ryan Schuld, Chief Development Officer and co-owner of the PRI Hoosier 500. “For us to bring on a local watch brand in this role is very special. Phil and his team have bought in on our vision from the start, and we couldn’t be happier to have them on board!”
 
In addition to its standing as Official Timekeeper and title sponsor of the Pit Stop Competition, Visitor Watch Co. will sponsor the Fastest Lap of the Race Award and a daily feature on the fastest lap of practice and qualifications through the event.
 
The popular watch brand will also brand on-screen elements during 2025 PRI Hoosier 500 qualifying and race broadcasts.
 
“After speaking with Ryan, it became clear to me that the PRI Hoosier 500 team was dedicated to doing something new, doing it in Indiana, and doing it exceptionally well,” said Phil Rodenbeck, the owner and founder of Visitor Watch Co. “Those are all values on which Visitor Watch Co. was founded. So, today, I’m proud and excited to announce that Visitor Watch Co. will be supporting the PRI Hoosier 500 as Official Timekeeper.”
 
Based in Greenwood, Indiana, Visitor Watch Co. is a small, independent mechanical wristwatch brand founded in 2013. The company prides itself on building distinct, original watches at a quality level typically reserved for pieces several times the price. Or, as they put it, “we build offbeat timekeepers of outstanding quality.” You can find Visitor Watch Co. wristwatches in their showroom at 205 S Madison Avenue, Suite 205 in Greenwood, or at Palmer’s Jewelry in Kokomo. Online you can find them at VisitorWatchCo.com.
 
ABOUT THE PRI HOOSIER 500
The PRI Hoosier 500 was created in 2019 in an effort to personalize Indianapolis’ Memorial Day classic into a virtual “500” for sim racing competitors – complete with authenticity that positions the event firmly as the World’s Greatest Sim Race. The goal of the event is to present racers with the closest experience possible to what drivers in open-wheel racing enjoy each May. The PRI Hoosier 500 is owned and operated by Indiana residents Ryan Schuld and Tanner Watkins, who are dedicated to elevating the event in the sim racing industry.
 
ABOUT PERFORMANCE RACING INDUSTRY
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.